There they were, right on the landing page: a red pill and a blue one. Or at least it was until Tuesday, when a mysterious new landing page emerged on, teasing the trailer that dropped this morning. The phrase perhaps reached its nadir last year when Elon Musk sent a tweet encouraging his followers to “take the red pill,” to which then-presidential adviser Ivanka Trump responded “Taken!” Not one to let her work be misconstrued, Lilly Wachowski-who, along with her sister Lana, created the Matrix franchise-quickly responded “ fuck both of you.” It was one of the first, if not the first, times the movie’s creators expressed discontent at the way their creation had been co-opted by the darker corners of the internet.
Most recently, the idea of “red-pilling” has become a metaphor for a certain kind of political awakening, an adoption of far-right, and often misogynistic, views. In the two decades since, the sociopolitical meaning of red pill vs. His narrative arc was changed, and a meme was born. In 1999, Laurence Fishburne’s Morpheus presented this option to Keanu Reeves’ Neo, who gulped down the red one with only the slightest trepidation. Take the blue, remain in blissful ignorance.
Swallow the red and it’s like eating from the tree of knowledge of good and evil-suddenly all the universe’s dark secrets are revealed. The choice has always been, relatively speaking, simple: red pill or blue pill.
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